THE COMPANY
Local Born & Committed.
Serving Indian River County since 2007.
Est. 2023
Meet the Team
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Luke Denniston
Fonder & Operator
As a Vero Beach native born in 1986, Luke has deep roots in the community.
In 2007 Luke began working in the pool industry, running a route and cleaning pools for a service company. In the next 15 years he made his way through the ranks. From pool tech, pool mechanic, route manager, human resources and everything in between. He then went to work for a pool builder. There, he learned what a service company couldn’t teach. His years of hands-on experience, combined with a strong work ethic, laid the foundation for his career.
In 2023, Luke decided to take what he had learned and Founded Local Pool Company, LLC. Where he went on to spend years building his expertise and continues to further his knowledge today. Having the passion and seeing the need, Luke is making it his mission to provide expert waterbody management services. Striving to be the industry’s premier service provider.
Luke married in 2009, to his spectacular bride Lindsey. Lindsey homeschools their 3 children. His eldest son William 2010’, daughter Rowan 2013’, and youngest son Noah 2023’. Luke enjoys spending time with his family, skateboarding, and the great outdoors.
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Aaron Wertheimer
Waterbody Management Specialist
As a second generation in the industry Aaron brings both experience and professionalism. He spent the summers & weekends working on the pool decks of some of the most legendary hotels on Miami beach. His father instilled in him that a pool should be an experience. From the smell, feel and appearance of the water to the amount of chemicals used.
Over the years Aaron has worked for big box pool retail stores and multiple pool companies. He assisted in the growth of companies as a pool technician up to route management. Keeping a pool healthy and well-maintained is his ultimate goal.
When Aaron Isn’t found on the pool deck he enjoys playing the guitar, painting seascapes on canvases, riding bicycles, bush crafting, and primitive camping.
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Seth Brown
Waterbody Management Specialist
Seth began his career in the pool industry in 2017, working with a service company where he managed a dedicated route, cleaning and maintaining both residential and commercial pools and spas. This hands-on experience laid the foundation for his deep technical knowledge and keen ability to proactively identify and address issues before they become costly repairs. His attention to detail, consistency, and commitment to customer satisfaction have made him a reliable specialist in waterbody management. Seth takes pride in accurate water testing and precise chemical balancing to ensure optimal pool health and clarity.
Outside of his professional work, Seth enjoys spending quality time with his 10-year-old daughter, Sophia. He is also a seasoned athlete, with over 13 years of experience in both mixed martial arts and boxing. In his free time, he continues to train and coach, sharing his discipline and passion for the sport with others.
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Daniel Santa
Waterbody Management Specialist
Daniel has proudly called Vero home since 2005. Known for his strong work ethic and attention to detail, he takes pride in doing every job to the best of his ability.
He began his career in the pool industry in 2017, developing a deep understanding of pool care, water quality, and the detailed maintenance practices that keep every pool in pristine condition. After gaining valuable hands-on experience, he explored new opportunities that allowed him to grow and develop additional skills. Now back in the field, Daniel combines his past experience with a continued eagerness to learn, ensuring that every project he undertakes meets the highest standards.
Outside of work, Daniel’s passion and energy extend into many areas of his life. A talented musician, he plays piano, bass, and guitar, though his greatest love is for drums and singing. When he’s not performing or volunteering at his church, he enjoys attending car shows and planning trips with his wife, whom he’s been happily married to since 2017. Family time, music, and hard work are what keep Daniel motivated and grounded every day.oes here